We are channelling our inner Cheryl Baker at the end of this month with a world record attempt!

Partnering with WPR Agency on behalf of Fry's family foods for the world's biggest ever vegan BBQ! 

Taking our hot coals up to Birmingham, on 30th May, we will be at East Side Park, B4 7AP giving away 1000 vegan BBQ treats between 11-3pm.

With the theme tune 'Do you wanna be a record breaker?' firmly ringing in our ears, Fabulous BBQ will be right there in the middle of the action!

Come and say hi if you are in Birmingham that day, we would love you to join us... Full press release below image.



The Winning Team

Fabulous BBQ helped Fry’s Family Foods serve 1000 vegan burgers and sausages


Press articles: 

Birmingham Live - World's biggest Vegan BBQ is coming to Birmingham. 

Plant Based News - World's biggest ever Vegan BBQ 


WPR Press Release:

The World’s Biggest Vegan BBQ is Coming to Birmingham – and it’s all FREE!

Barbecue season is almost upon us, and this year one vegan food company is inviting
people to take part in a world record attempt for the biggest vegan barbecue.

From 11am-3pm on Wednesday 30 May, hungry customers can head to East Side Park
in Birmingham to enjoy a complimentary vegan burger or hotdog from The Fry Family
Food Co. in celebration of National BBQ Week.

The plant based event is the first of its kind in the UK and to mark the occasion, Fry’s is
giving away 1,000 vegan treats in the hope of setting a new world record for the biggest
gathering of vegans and vegetarians enjoying a ‘BVQ’.

Tammy Fry, International Marketing Director at Fry’s said: “For many, it wouldn’t be a
British summer without a get together with friends, enjoying a barbecue while soaking up
the sunshine. For people who follow a plant based lifestyle, however, it’s not always so

“There are so many fantastic meat alternatives, a summer barbecue really can
accommodate all. This year we want to kick off barbecue season in style with the world’s
biggest vegan BVQ – and everyone is welcome!

“We’re looking forward to showing vegans and meat-eaters alike just how delicious a
plant based barbecue can be.”

To take part in the vegan BVQ world record attempt, visit East Side Park between 11am
and 3pm on Wednesday 30 May.

From Monday 21 May, download a free copy of Fry’s BVQ recipe book at,

Fans of Fry’s will be able to sample products at events around the country this summer
including, The BBC Good Food Show, Just V and the Big Feastival. Stay up-to-date with
the latest news, events and competitions on Fry’s social channels.

For media enquires please contact:
Frankie Gallone/Daniel Gabriel
WPR Agency /
0121 456 3004

Notes to editor
It all began in the Fry family kitchen in 1991, where Wally and Debbie Fry, began making
burgers and sausages without meat. Debbie was born vegetarian, and Wally (an avid
meat eater) changed after meeting Debbie (she got her way!). The Fry’s range of vegan
products (we don’t do meat, egg or dairy) are now available all over the world and make
eating a plant-based diet that is good for you and the planet, that much easier. The Fry
Family are still very much involved in the running of the day to day business and are often
instrumental in coming up with new product ideas that suit busy family lives. We truly are
a family business.

Instagram: frysfamily
Facebook: TheFryFamilyFoodCoUK
Twitter: FrysFamilyUK


Hannah Deane